Pierre H. LarousseData-Driven and Design-Obsessed: Uncovering Common Attributes Shared by Winning Consumer BrandsMy colleagues and I are often asked what the winning formula is when it comes to driving growth in consumer brands. Putting aside the…Jul 28, 2020Jul 28, 2020
Pierre H. LarousseROI and Incrementality: Digital Marketing’s Power CoupleIn describing the dilemma he faced when running newspaper ads, businessman John Wanamaker (1838–1922) famously said: “Half the money I…May 13, 2020May 13, 2020