Innovation & Growth are the keys.
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This setup works best because when you create a landing page you eliminate all other options for visitors to take (i.e. clicking around on navigation bar, forgetting why they visited) — and in turn…
In other words, if you can think of 9 main obstacles they have — then your funnel needs to be 9 emails long…
Is that you really just want it to be long enough to overcome the necessary obstacles.