From the four-job-career to the four-job-day
What’s driving rise of the Nomad Class and why we all need to get ready for radical change to the way we live, work and play
This era of radical disruption will drive a new way to live, work and play, whether we’d like to embrace it or not.
One of the critical drivers powering the rise of the nomad will be the companies they work for. Major companies (and currently the largest employers) are already attempting to transform the way they operate and therefore avoid being sidelined. As corporations evolve into shape-shifters that adapt to the variability of the marketplace, they will seek a new set of tools and systems, new workplace formats and, ultimately, a new relationship with the people who work for them.
The notion of a full-time job will become as antiquated as the idea of a one-company-career. Workers will operate in a freelance, part-time, and remote manner. This fractionalized employment will be at first a choice and then a necessity as the economy adjusts to constant revolution in the market place.
A growing cross-generational tribe of educated, influential and affluent professionals are striving to lead the untethered life. For them, concepts like borders, time zones and office spaces can be ignored with a connected ecosystem of tools and services that help them live, work and play in a way that may seem extreme to many of us today — but this way will surely become a norm for a larger and larger group of professionals in the next few years. We see a number of trends that resonate around this lifestyle:
- Turn-Key Comforts
- Portable Productivity
- Remote Collaboration
- Entrepreneurial Escapes
- Instant-Access Communities
It’s probably time for us all to embrace this ‘anytime, anywhere, anyhow’ lifestyle. There are massive opportunities for both the nomad worker, the companies they service and the brands and retailers who rely on their patronage.
For more on this, check our Nomad Class Debrief - a guide to help us all navigate this future.