Proto-journey: A Lean UX Customer Journey Map
Customer journey maps with the intent of proto-personas
In Using Proto-Personas for Executive Alignment, Jeff Gothelf writes:
Proto-personas give an organization…
Hi K. Nowadays I use a spreadsheet like this to capture insights: https://docs.google.com/spreadsheets/d/1PdP5JRmEGSgm6jNpMPsH2OFNxtAFzpl97NB8ybAkRKc/edit I’ve met teams that use Airtable to organize similar tables, but I haven’t had a compelling reason to switch…yet.