…e is no shortcut to better design, or any other craft. You must simply do, and then it gets easier. The thing that has helped me the most is setting writing goals based on volume. In my first year of blogging, my goal was to post something every week. It could be short or long, good or shitty, but I just had to hit the “publish” button once every Tuesday. I realized that if I goaled on quality — “I should only publish posts that I feel are great” — then what ended up happening was that I’d rarely publish anything (because most of the stuff I wrote early on wasn’t great), which meant I became less and less motivated to write. Whereas the quantitive goals — 500 words a day, a blog post a week, a journal entry a month, a long post on Facebook every two weeks, etc. — were all about the doing, which meant they were achievable.
Data and A/B test are valuable allies, and they help us understand and grow and optimize, but they’re not a replacement for clear-headed, strong decision-making. Don’t become dependent on their allure. Sometimes, a little instinct goes a long way.
When exploring solutions for a particular problem, go broad before going deep. Brainstorm 10, 20, 50 solutions for the problem before getting into the mindset of picking a “winner”. The first 5 ideas will be the obvious ones. Creativity happens when you start to explore the 11th, 20th, or 50th idea.