About the company
Word helps brands market their products to a wide audience by connecting them to the most influential individuals on social media.
The primary colour tones we chose for the WORD were Oxford blue, Raspberry red, Icterine yellow, Bittersweet Coral, Light sea green and Blueberry, as it represented expertise, freshness, passion and energy. We carried these accents across the website with a clean and minimal look which communicated the right message across to our audience — a highly sophisticated and functional website with a neat, intuitive and clutter-free interface. We utilised a typeface that is creative and young, which solidifies the purpose of the brand.
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