Anything But Boring: How Ola is Putting the ‘Cool’ Back in Scooters with Electric Mobility

Mangesh Pingle
3 min readMar 23, 2023

--

Scooters have been an integral part of urban transportation requirements in India since time immemorial. However, the scooter market, while witnessing several attractive models over the years, has also seen a sense of stagnation as far as the younger generation or millennials are concerned. Designs of scooters were considered overtly utilitarian, while the features and usage mechanisms did not excite true mobility connoisseurs anymore. Commutes naturally became drabber due to the lack of stylish and exciting scooters that had something new to offer to buyers. These issues were compounded by the sharply rising prices of fuel over the last few years, even crossing Rs. 100 in the case of petrol.

This made scooters and other two-wheelers non-feasible for several buyers from an affordability standpoint. At the same time, there was a lack of attractive options to draw more people into the fold. This situation is now being greatly reversed with the efforts of leading mobility brands like Ola Electric. The brand is now successfully putting back the cool quotient into scooters, which now come in new-age avatars, complete with enticing designs, smart features, and low running costs.

Ola Electric Comes Up With the Ultimate New-Age Scooter Solutions

Ola Electric has steadily ramped up its distribution network, with buyers being able to access electric scooters in Chennai, Bangalore, Pune, and many other leading cities in the country. Demand has shot up for EV scooters in Chennai and other leading cities as well, with buyers steadily flocking to the wide variety of cool and compelling electric scooters from leading brands like Ola Electric.

Ola Electric is offering a ride that matches your vibe, as the brand says, and its new-age offerings are all about style and substance fused into a magical combination. And it’s pocket-friendly as well; the Ola S1 Air is priced at approximately Rs. 84,999 and is the ultimate statement-creation vehicle on the roads. The S1 Air has been well-received by younger buyers countrywide, and it showcases an alluring flat board design while getting a fork suspension, which makes it ideal for city commutes. It also offers ultra-cool and futuristic technologies. You can expect a delightful daily ride with diverse modes, moods, and music! That is how cool the scooter is! You can also expect skyrocketing performance along with a lightweight build and fast pickup. The S1, for instance, comes with ten beautiful colours along with 36 litres of boot space which is sufficient to store a variety of items. You can choose a colour which is in sync with your design vibe. Award-winning designs are not just stylish but also highly functional while maintaining proper ergonomics from each angle.

The experience becomes even more exciting at diverse experience centres set up by Ola Electric for taking care of maintenance and after-sales care alike. The best part is that the cool quotient can be heightened through personalizing the scooter with attractive add-ons and accessories, while customers can purchase exclusive merchandise from Ola at their electric store that has been newly launched. You can also take the plug-and-play route through your vast network of hyperchargers with the MoveOS 3. You can use the hypercharger network absolutely free of cost for customers at Ola. The service network also covers more than 600 leading cities and towns throughout the country.

What other benefits highlight this cool quotient?

There are several advantages to joining the Ola Electric family. These include doorstep service, where Ola Electric picks up and fixes scooters before delivering them back to the customer with ease.

At the same time, the ultra-cool aspect is highlighted by the predictive AI maintenance feature of Ola scooters, which ensures preventive notifications and intimations for the overall health of your vehicle. Smart connected technologies and features contribute towards a truly new-age and contemporary experience. Gone are the days when scooters seemed boring. Ola Electric’s line-up has made scooters more attractive in terms of design, feel, smart features, performance, and overall convenience.

--

--