Market Overview

Aug 11, 2017 · 2 min read

Mobile messaging is on the rise. All the communication has actually transferred from a social network into messengers. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer which was a great increase of almost 16 percent over 2015. By 2019, more than one-quarter of the world’s population will be using mobile messaging apps, according to eMarketer’s new forecast.

The Asia-Pacific region is home to more than 50% of all chat app users worldwide, with more than 805 million consumers in 2016. China accounts for more than half of the region’s users. India, the second-largest market for messaging apps, is the fastest growing market. In India, chat app users are expected to grow by more than 24.0% this year to top 133 million. In Indonesia, more than 52 million people will use chat apps this year — an increase of more than 21.0% on 2015. Strong growth in India and Indonesia is predicted to continue throughout the forecast period. By 2020 there will be more than 230 million mobile messaging app users in in India and roughly 86 million in Indonesia. By 2020 there will be more than 230 million mobile messaging app users in India and roughly 86 million in Indonesia.

According to Nielsen’s Facebook Messaging Survey, the total percentage of people using messengers is only going to increase that clearly shows us the demand and need of these apps on the market. Surveys also inform that messengers are used not only for personal chatting but also more and more for business and professional aspects. 59 percent of respondents to the Nielsen survey said they use messaging apps to connect with friends and family, 67 percent said they expect to use messaging more for communicating with businesses over the next two years.

We have discovered that there is no messaging platform which could be as simple as our basic messengers and as helping as corporate applications.

We assume that today’s market doesn’t cover all the needs of users who would like to organize their personal and professional agenda. There is no difference between needs of students, a moving couple or a start-up. They all need to communicate, keep their tasks managed and their things need to be done.

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by Marina Sedova for PingPong.Rocks

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