How to Drive Massive Traffic to Your Website With Pinterest Marketing
A step-by-step guide to help you leverage Pinterest to generate leads for your business.
With over 450 million monthly active users, Pinterest has emerged as a powerful platform for businesses to showcase their products, services, and content.
85% of Pinterest users make purchases after seeing a brand’s content on Pinterest & 48% of Pinners use the Pinterest platform for shopping!
Leveraging Pinterest marketing strategies can significantly increase your website traffic and expand your online presence.
Pinterest marketing is perfect for long-term traffic. A pin can potentially take off and go viral even after months or years since upload generating massive clicks to your old posts consistently.
In this article, I’ll talk about proven techniques to harness the potential of Pinterest marketing and drive massive traffic to your website.
Setting Up Your Business Pinterest Account
If you are using a Personal Pinterest convert it to a business account.
Here’s how:
Log into your personal Pinterest account -> In the upper right-hand corner, click the drop-down menu to open the navigation. -> Click Settings -> Click Account management at the left of the screen. -> Find the Convert to a business account option, then click Convert account. -> Click Convert account.
A business Pinterest account will help you track your Pinterest Performance. Measuring the effectiveness of your Pinterest marketing efforts is crucial for optimizing your strategy and driving results.
Here’s how to track and analyze your performance:
Now that you have a business account -> In the upper left-hand corner, click the drop-down menu to open the navigation. -> go to analytics column -> Click overview.
- Use Pinterest Analytics to monitor the performance of your pins and boards.
- Analyze metrics such as impressions, clicks, and saves to identify which pins resonate with your audience.
- Adjust your Pinterest marketing strategy based on data-driven insights to optimize your results.
Pinterest profile optimization
Pinterest is a visual search engine, making keyword optimization crucial for visibility.
Maximize your discoverability by Conducting keyword research to identify relevant and trending terms in your niche.
Use the Pinterest search bar to find relevant keywords in your niche. Also, Pinterest will suggest other related keywords displayed below the search bar.
How to optimize your Pinterest profile:
- Choose a clear, high-quality profile picture.
- Add 1–2 keywords to your profile name to make your account discoverable to your targeted audience.
- Write a compelling bio that includes 1–3 relevant keywords. — These keywords can be about who you serve, what you do, or a problem you solve.
- Link your website to your Pinterest profile for easy access.
Pinterest boards optimization
Optimizing your boards for search can enhance your visibility and attract more followers. Here’s how to do it:
- Create 20–30 niche boards
- Incorporate relevant keywords into your Pinterest board titles and descriptions to improve searchability.
- Organize your boards logically and categorize your pins effectively for easy navigation.
- Ensure your boards are visually appealing and curated with high-quality content to attract followers.
Enable Rich Pins
Rich Pins work once you claim your website on Pinterest.
Rich Pins provide additional context and information directly on the pin, making them more informative and engaging.
Enable rich pins for your product pins to display details like pricing, availability, and product descriptions. This will help increase trust and encourage users to click through to your website or sales platform.
Pinterest pin designs and optimization
Pins are the currency of Pinterest, and creating visually appealing ones is crucial for engagement.
Here’s how to make your pins stand out:
- Use high-quality images and graphics that resonate with your audience. Use the Canva graphic design tool to design your pins. Grab these 40 pins & 5 video pins to edit in Canva
- Opt for vertical pins with a 2:3 aspect ratio, as they perform better on the platform. Pinterest's recommended size for a pin is 1000 x 1500 pixels for pins and 1080 x 1920 for video pins.
- Incorporate catchy headlines and overlay text to capture attention and encourage clicks.
- Use your brand colors, fonts, website, and logos to create graphics that are consistent with your brand.
- You’ll also want to optimize your Pin title and description using targeted keywords. Your title should relate to what your piece of content is about.
- Include a clear call to action in your pin design overlays or descriptions.
- Add a link to your pin to redirect people to your website or landing page.
Create multiple pins for each piece of content.
Creating multiple pins helps increase your Pinterest reach, drive traffic to your landing page, or website, and generate more leads.
Experiment with images, text overlays, and layouts to see what works best. You can also use different catchy headlines to reach a wider audience.
Here is how you repurpose 1 blog post into multiple Pins.
- Pick 3 attention-grabbing pin designs from Canva.
- Create 3 different overlay text headlines on each of the pin designs.
- Repurpose the blog post into an infographic pin.
- Repurpose the blog post with a video pin.
There you go! 8 Pinterest pins from a single blog post, each pin will have different results, so monitor the performance of your pins to adjust your Pinterest marketing strategy.
Pin Consistently:
Consistency is key to maintaining visibility on Pinterest and keeping your audience engaged.
Here is how you develop a pinning strategy:
- Schedule pins to ensure a steady flow of fresh content consistently.
- Utilize Pinterest's native scheduling feature or other scheduling tools like Tailwind or Later to plan and automate your pinning activities.
- Aim to pin multiple times a day to maximize exposure and reach.
Download freebie: Free Pinterest Pin Templates + Pinterest SEO & Pin Design Checklist⬇️
Pinterest marketing offers businesses great opportunities to drive massive website traffic and elevate their online presence.
By implementing the above strategies and staying consistent with your efforts, you can unlock the full potential of Pinterest as a traffic-driving tool for your website.
Grab these attention-grabbing Pinterest pins templates to edit in Canva and save time with your pin design process.
1) Pin design #1: 40 Pinterest Pins & Video Pins Templates for Bloggers and Content Creators
You’ll receive
- 16 Blog post pins that are visually appealing and effective at driving massive Pinterest traffic to your website.
- 11 Infographic pins to increase your Pinterest engagement (saves, clicks, follows, etc)
- 11 Lead magnets, digital products & testimonial pins to generate leads with email list funnels and promote your digital products such as (online courses, ebooks, templates, printables, etc)
- A motivational quote pin to increase your Pinterest engagement.
- BONUS: 5 video pin templates to repurpose your blog post into video pins for more traffic.
- BONUS: A brand board template to help you stay on brand.
- This pin design is perfect for bloggers or content creators, course creators, digital product sellers, freelancers, online coaches, etc.
2) Pin design #2: 4-in1 Pinterest Pin Templates Bundle For Lifestyle Bloggers:
You’ll receive:
- 70 Editable Pinterest pins to increase traffic to your blog, podcast, shop, YouTube, etc.
- Promote your lead magnets and grow your email list.
- These pin designs are perfect for lifestyle bloggers, home decor bloggers, travel bloggers, fashion and beauty bloggers, productivity bloggers, home improvement bloggers, DIY and crafts bloggers, cleaning, and organization bloggers, Mom bloggers, etc.
Love my content and want to support me:
Shop my Canva templates (Social media graphics, eBook & workbook, lead magnets, and more.) Browse Canva templates here.
Hire me and get custom Canva design services. Learn more here.
or just Buy me a coffee here. 😜
