How to sell digital products on Pinterest
Get your digital products in front of millions of Pinterest users.
Pinterest isn’t just another social media platform, it’s a visual search engine and a powerful tool for driving traffic and sales.
This makes it the perfect platform to showcase your digital products, as Pinterest users are actively looking for inspiration and ideas.
With the right strategy, Pinterest can become a valuable sales channel for digital products such as ebooks, online courses, memberships, prompts, templates (Canva, Notion, WordPress themes, Showit, etc), fonts, printables (coloring pages, planners, trackers, checklists, etc.), and more.
Pinterest SEO tips to get discovered easily!
Optimize your Pinterest account.
Optimizing your account is the first step to getting started with Pinterest marketing. This will help increase your Pinterest visibility and drive traffic to your website.
Getting your Pinterest seen by the right audience requires adding the right keywords to your Pinterest profile name & bio, pin title & description, Pinterest board title, and descriptions, etc.
Here are 3 ways to find the right keywords on Pinterest:
- Pinterest’s Search Bar — Type a relevant keyword and Pinterest will offer suggestions based on popular searches.
- Use the Pinterest Trends tool to identify popular and trending keywords in your niche.
- Spy on your Competitors' Pinterest board keywords and pin titles.
Create visually appealing pins
The key to success on Pinterest is creating eye-catching pins that stand out in users’ feeds. Use high-quality images, and attention-grabbing text overlays to showcase your digital products.
Since Pinterest is a search engine, optimize your pins with keywords to get discovered by your targeted audience. Use relevant keywords in your pin descriptions, titles, and Pin overlays to improve your visibility and reach.
Encourage your audience to take action by including a clear call-to-action (C.T.A.) that is compelling and aligned with the goal of your pin in your pin description.
Experiment with different pin designs and formats to see what resonates best with your audience.
Enable Rich Pins
Rich Pins work once you claim your website on Pinterest.
Rich Pins provide additional context and information directly on the pin, making them more informative and engaging.
Enable rich pins for your product pins to display details like pricing, availability, and product descriptions. This will help increase trust and encourage users to click through to your website or sales platform.
How to successfully sell your digital products on Pinterest!
There are 3 main ways to get your digital products in front of millions of Pinterest users.
1) Link pin to a blog post with your digital product in it
Create a website for your digital products, and write long-form blog post content about your digital products. If you love creating YouTube videos and podcasts, embed and transcribe them on your blog post.
Your content should be dedicated to helping your targeted audience solve their problems, establishing yourself as an expert, and pointing out what you sell.
Content ideas to build authority
- How-to tutorial guides.
- Tips, tricks, and hacks.
- BTS & Inspiring journey of your brand.
- Testimonials & success stories for validation.
- Case studies to build trust & credibility.
Create Pinterest pin designs for your blog posts to drive traffic to your content, and start selling your digital products on auto-pilot.
2) Link pin to a lead magnet related to your digital product
Create a lead magnet freebie for your digital products and capture email leads with an email service provider of your choice.
A lead magnet is a free incentive you offer your audience in exchange for their email list. This is a great way to build an email of potential customers who are more likely to purchase your digital products.
A lead magnet could be a mini ebook, a cheat sheet guide, a webinar, a masterclass, a checklist, a worksheet, a template, a planner, etc.
Design landing pages specifically for each lead magnet you’re promoting. Communicate the value of your freebie and include a sign-up form where users can enter their email addresses to access the content.
Create eye-catching pins that promote your lead magnets encouraging your audience to click through to your opt-in landing page and sign up to your email list.
Once you’ve captured email addresses through your Pinterest funnel, follow up with an automated email sequence to nurture your leads, build relationships with your subscribers, and promote your offers.
Be sure to share valuable content with your email subscribers to keep them interested in your offers.
Another way to capture email leads for your digital products is to create related blog post content, insert your lead magnet opt-in, and encourage your audience to sign up.
Pinterest → opt-in page → email list → promote your offers.
Pinterest → Blog post → opt-in page → email list → promote your offers.
3) Link pins to your digital product sales page
Create a high-converting sales page for your digital products to maximize your conversion rate.
Your sales page should include:
- A catchy headline for your digital product.
- Image and graphics showcasing your digital product.
- An engaging sales copy — Use bullet points to showcase the advantages, features, and benefits.
- Reviews from buyers for social proofs and also include FAQs.
- A strong call to action.
Now create digital product pins, customer testimonial pins, and video pins redirecting Pinterest users to your digital product landing page.
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