Pinterest Design Tips For Eye-Catching Pins that Drive Massive Traffic To Your Website.

How to Create Viral Pinterest Pins

Pinkey Studio
3 min readFeb 15, 2024

Pinterest is a powerful Visual search engine platform. Therefore, Optimizing your Pinterest account with keywords and attention-grabbing pins is key to rank #1 in Pinterest search.

Its visually oriented approach makes it the perfect platform to promote your business, create awareness, and generate leads.

In this post, I will discuss some tips and tricks for creating eye-catching Pinterest graphics that get clicks & generate quality leads for Your Business.

1. Keep it visually appealing

Pinterest is all about visuals, so your graphics need to be visually appealing to grab the attention of your intended audience.

Use high-quality images and graphics that are eye-catching and stand out in the sea of gazzilion of pins. Use stock photos or create design graphics using tools like Canva, Adobe Spark, or PicMonkey.

Pin design elements

2. Use the right size

Pinterest has specific dimensions for pins, and using the right size is important for making your graphics stand out.

The recommended size for a pin is 1000 x 1500 pixels, with a 2:3 aspect ratio. This size will ensure that your pin looks good on both desktop and mobile devices.

3. Add text overlays

Adding text overlays to your graphics is a great way to make your message clear and concise.

Use bold, easy-to-read fonts, and keep your message short and sweet.

Use relevant keywords to your business or content, and make sure the text is easy to read against the background image.

4. Use Your branding elements

Branding is important for any business, and it’s no different on Pinterest.

Use your brand colors, fonts, and logos to create graphics that are consistent with your brand.

This will help people recognize your pins and make them more likely to engage with them.

5. Create multiple pins for each piece of content

Creating multiple pins for each piece of content is a great way to get more exposure on Pinterest.

Experiment with different images, text overlays, layouts, infographics or video pins to see what works best. You can also use different keywords and catchy words to test your pin impact.

6. Include a call-to-action

A call-to-action (C.T.A.) is a message that prompts your audience to take action.

Whether it’s to visit your website, sign up for your newsletter, or purchase a product, a C.T.A can help generate leads and increase engagement. Include a CTA to your pin design or in your pin description.

Your C.T.A. should be clear and easy to understand and use actionable language to encourage your audience to take action.

In conclusion, creating Pinterest graphics that promote your business, create awareness, and generate leads takes some effort, but the results can be worth it.

By keeping these tips in mind and experimenting with different styles, you can create graphics that stand out and help you achieve your business goals.

Need help creating Pinterest graphics or no idea how to create pins? Grab these 6 FREE and easy-to-customize Pinterest pin templates and save time creating pins.

FREE Pinterest Pin Templates + Pin Design Checklist

Why these templates:

1. 100% FREE 6 stunning & professional templates and a Pin design checklist guide.

2. Optimized for Pinterest (1,000 x 1,500 pixels)

3. Editable with Canva (free version)

4. Quick drag-and-drop editing to adjust texts, fonts, colors, images, & elements.

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Pinkey Studio

Canva Graphic Designer, Marketing and Productivity Enthusiast. Get an email every time I publish content: https://medium.com/@pinkeystudio/subscribe