Paulo Pinto on Medium curated some lists

Paulo Pinto

Paulo Pinto

UX UI process

21 stories

In specific context, the behavior people perform to reach goal has friction — a problem hypothesis. Overcoming the friction improves key result, leading to objective — a business impact hypothesis. Solution provides the capability they need to overcome the friction — a solution hypothesis.

Swiss Army Knife equipped with every attachment possible

Paulo Pinto

Career & Soft Skills

12 stories

Paulo Pinto

Life

1 story

Paulo Pinto

Personalization

1 story

AI image in the cartoon style of 1960s. Personalization as a prism or as a portrait. UX lessons from Google about AI personalization algorithm and what we should do about them.

Paulo Pinto

E-commerce

4 stories

A designer sitting in front of a computer shouting “I am saving the world”. In the next panel, we see an a concerned Planet Earth character who is looking at their cellphone while catching fire.

A still from the Simpsons with Homer standing in front of a crowd in front of a sign that says “Can’t someone else do it?”

A black & white photo with a person standing on empty land, holding umbrellas, vanishing into the mist.

Paulo Pinto

Paulo Pinto

Associate Creative Director at Signet Jewelers

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