How to measure mobile app’s success?

Let’s say, that you just spent long time in Google Play or App Store accepting process, after some bumps on the road, finally your app is ready to be downloaded. What happens now? Well, I would definitely want to know the scale of success my product is actually achieving. One of the ways to do so are mobile metrics. There are five groups of them — acquisition, engagement, retention, quality and behavior. Using these metrics can allow you to measure the success of your app in clear and orderly way. No time to waste then, let’s go!

1. Acquisition metrics

· Where do your users come from? — Hmm, this might be one of the most important piece of information here. You just have to know, which traffic sources make for most of the new users and app downloads. Why? It’s much easier to market a product, if you know which traffic sources provide you the best outcomes. If you are investing big money in your website, and most of customers come from your advertisement on a beekeeper’s forum, something is wrong.

· How many downloads do you have? — Well, it’s one of the simplest measuring tools. Exactly how many people decided, that your app is worth their click and space? Of course, it’s also very important, for how long they were using it after the download. You don’t really want to have too many ‘1 minute users’.

2. Engagement metrics

· How many active users do you have? — As simple as that — how many users actually used your app more than once?

· How much time did your customers spend with your app? — Well, your app might have many downloads, but there is still the crucial question to be asked — will the customers stay and use it or just delete it after 1 minute of using? Not-commitment relationships are bad in this business.

· How many problems do your customers get, while using the app? — people don’t want to use product, that is defective — as simple as that. Always keep in touch with your clients, react to their opinions and try to help them as fast as possible.

3. Retention metrics

· What is your retention rate? (and what is retention rate in the first place?) — It is usually expressed as a percentage. Retention rate, generally can be understood as the amount of your users, who stayed with you for a long time, the ones that created a unique bond with you.

· What is your app’s Life Time Value? — Basically — how long lasting are your users? LTV is closely linked with Retention Rate. When the first one goes up, same with the second.

4. Quality metrics (it basically estimates the quality of your app, user’s reviews, crash reports and users feedback).

· How does your crash reports look like? — When something bad happens — the app crashes, it has some crazy bug etc., it should be immediately communicated to the developer, which will allow you to stave off the crisis in time.

· What do user reviews say about you? — it’s pretty straightforward — if your app is good and user friendly, they will give good reviews, if not, they will just delete app and forget about it immediately.

· And what about feedback? — User’s manual feedback helps you, your clients and also tightens your relationship — no reasons to skip that part.

5. Behavior metrics

· Where does your users come from (literally)? — It might be helpful, to know where from are your best clients and what devices do they use for your product, so you might be able to make your app as friendly for them, as possible.

· How long and how frequent do they use your app? — Same as above, while working on making your app better, knowing what’s the usage time and frequency of your customers, might be extremely helpful.

Yes, you have finally been able to measure your apps success, you have all those info we were talking about, so what now? Use it to make your business better, try to reach to your best clients, treat their feedback seriously, constantly work on your app and live your app lord’s live in happiness. For more news about mobile world, you can visit our blog — click here.