We’ve decided to go the other direction. We work in one week sprints. The first week is spent with the client, with our design team learning about their product and what they are trying to accomplish. From there on out, we kick off on Monday and deliver something real every Friday. At first, it might be wireframes. The next week, a mood board. The next, high fidelity mockups. A month in, an Invision prototype they can play with on their phones. We deliver Friday, get feedback, Monday, and just keep prototyping until we get it right. It’s dead simple, but it works.
Aristotle coined the term enkrateia as the antonym of akrasia. While akrasiarefers to our tendency to fall victim to procrastination, enkrateia means to be “in power over oneself.” Designing your future actions, reducing the friction of starting good behaviors, and using implementation intentions are simple steps that you can take to make it easier to live a life of enkrateia rather than one of akrasia.
One explanation for why akrasia rules our lives and procrastination pulls us in has to do with a behavioral economics term called “time inconsistency.” Time inconsistency refers to the tendency of the human brain to value immediate rewards more highly than future rewards.