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PICA_Pius

PICA_Pius

Editor of PICA
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PICA_Pius
PICA_Pius in PICA
Sep 18, 2017 · 4 min read

How Businesses Build Growth Through Referrals

We all know the adage, “It is much more expensive to acquire a new customer as compared to retaining an existing one”. That is why business owners should adapt to different ways in getting more business such as through social media, or through the…

PICA_Pius
PICA_Pius in PICA
Sep 15, 2017 · 3 min read

The Reciprocity Principle

Part 1 of 6 — Dr. Cialdini’s Influence: The Psychology of Persuasion

In the previous article, we covered the 6 different principles from Dr. Robert Cialdini’s book “Influence: The Psychology of Persuasion. There…

1

PICA_Pius
PICA_Pius
Sep 12, 2017 · 8 min read

6 persuasion principles to sell more to your customers

What if I told you, that there are certain truths that when, and if uncovered, will unlock vast amounts of opportunity to improve your business? In 1985 Dr. Robert Cialdini published the book “Persuasion”. Inside, were outlined…

PICA_Pius
PICA_Pius in PICA
Sep 11, 2017 · 4 min read

5 Ways to Increase Your Loyalty Program’s Effectiveness

So you’ve finally decided to start your own loyalty program. You’ve taken the time to implement it, and now you’re wondering, how will people find out about my program? These are typical questions asked by business owners, and for…

PICA_Pius
PICA_Pius in PICA
Sep 4, 2017 · 6 min read

One Way To Boost Sales For A Day

— And gain more, tomorrow.

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