4 Ways to Give out Reward Points
In order for repeat customers to accumulate points through the purchasing of goods and services, Loyalty Programs give out Loyalty Points, or what we call ‘Reward Points’ here at PICA. Earning Reward points ensure that businesses encourage customers to shop at your store, collect Reward Points and subsequently earn rewards.
Nonetheless, It’s not enough that they get something when they purchase a service or product, so for this post, we will see that there are a multitude of ways in order to give out Reward Points to your customers. A business should also reward a customer through other interactions as well, not only through a transactional basis that makes interacting with your brand purely impersonal, but also by giving out points through genuine interactions that would elicit true loyalty from your customers.
Great Times When to Give out Reward Points
- Right when they sign up
Some merchants opt for their customers to pay for tiered e-Memberships. A good idea would be to surprise them with free Reward Points, so in this way, you start off the relationship a lot stronger because of this act of good will. You show your e-Member that your brand cares about them and their business, and this in our book, is a win for both parties.
2. Reward Them for Attending Your Events
You may also reward customers who attend your events with free Reward Points. This gives non e-Members more of a reason to join your e-Membership.
3. Celebrating a Customer Milestone
One good idea is to give an e-Member a Reward Point gift, during his/her birthday, or first anniversary as an e-Member perhaps. This is very personal, and will make your customer feel appreciated as an e-Member. This would of course, require you to collect personal data from your customer, which is completely part of the process during an e-Membership registration.
4. Reward Segmented Customer Groups
You may also opt to reward e-Members based on their activity. If they haven’t been visiting your store in a while, it can be a good idea to Reward them with a few points, alongside a message telling them about your surprise. This will be an effective way to revive dormant e-Members. This is one of the benefits of having a digital loyalty program, by having the capacity to turn data into insights that you can use as a business owner, to create strategic opportunities such as this.
Stop Thinking About The Costs

Business owners might not like the idea of giving out Reward Points for free. But the idea here is to keep up good relations with your e-Members, so that they will keep doing business with you because they feel that they’re appreciated and that business is not just business and impersonal with your brand, but an experience worth coming back to. Always remember that your customers are your lifeline, most especially your e-Members because they are the ones who have a longer life-time value, and will in general, drive more sales for your business.