Managing Director | Castle
The Brain Hacking Issue: all about neuro-design and persuasive technology.
Why Vertical Products beat Horizontal Products, why PMs need to know the gaps in their Product and the dangers of making your customers too happy!
What makes a Product ‘creative’, why great Product Managers don’t work alone and a masterclass in Product Prototyping.
More on Product Value, the Bad Product Fallacy and why building Products that customers want leads to ruin!