Let Customers Shop from Facebook with Lookbook Cloud

This post was originally published on www.pixc.com/blog

This week, I caught up with Alex from Lookbook Cloud to ask him more about his Facebook app and how it can help your online sales.

What is Lookbook Cloud and what do you offer?

Lookbook Cloud is a Facebook application that allows you to create an interactive slideshow with multiple clickable tags per slide. For example, a slide can be a photo of a model wearing a dress, a scarf and with a handbag. Each product can have an interactive marker that shows its name and price and link to buy it.

Smartphone users check Facebook 14 times a day. (CLICK TO TWEET)
– via FACTSlides

Your fans can browse through a slideshow without leaving their favourite social network (Facebook) and if interested, click on products that lead them to your online store.

There is also a sharing facility so people can share items they like and of course ask their friends for feedback on a certain item. For you and your store, this can provide increased traffic to your website and give you viral potential.

How did you come up with the idea?

There are two reasons why I decided to start Lookbook Cloud:

1. For over a year, I have been selling extensions for the popular eCommerce platform Magento eCommerce. The extension is called Altima Lookbook and allows Magento online store owners to create interactive sliders (we call them lookbooks) for their online stores.

2. Also, while working in a digital agency I noticed that a lot of people working in marketing found it difficult to get a return on their social media investment.

I decided to create Lookbook Cloud. I believe that by using our app you can increase your conversion of your Facebook fan base and turn them into paying customers.

Originally, engineers wanted to call the ‘Like’ button the ‘Awesome’ button. (CLICK TO TWEET)
– via Search Engine Journal

What is your favourite business tool?

If we talk about IT-related tools I use Google Drive a lot, Google Analytics, Fireshotscreenshot tool, Axure to design wireframes and prototype, and Redmine andFogbugs for managing projects online.

What would you say to eCommerce store owners?

My favourite saying is, ‘Sell not what people need, but what people want’. I am not sure that you can always follow that saying, but it definitely makes selling easier.

Like Lookbook Cloud, we’re always looking to help business owners increase their sales! See what Pixc can do for you with a free photo edit today.

Pixc is an on demand product image editing service. Within 24 hours, we’ll remove the background and touch up your photos so that you can increase your online sales with better product images.