Pixels, products, and prose
All I wanted was a new camera. With sites like Wirecutter, The Verge, and DPReview, I thought it would be easier than ever to separate the wheat from the chaff.
There are four levels to a product.
1 . Usefulness: Is there a fundamental need for the product? Why does the product exist? This is the foundational level, and typically the domain of the Strategy team.
You’ve tried them all. Early morning. Late night. Home. Coffee shop. Open schedules. Timers. Keyboard. Pen and paper.
Nothing seems to work.
You set the stage. You read to get in the mood. Blogs of famous authors. Articles on how…