A Business Logo Maker Tool vs. A Professional Graphic Designer — Which Option Should Your Business Opt For?
In a world full of images and designs, the desire and the need to craft something completely different, is the biggest challenge of all requirements facing businesses worldwide.
In light of this thought, the concept of originality and innovation in terms of logo designs has been lost somewhere. For a business, the primary target should be to choose a logo design which is easily understood by its audiences and leaves a mark in their memories — which all has to be based on the concept of simplicity.
Till about two decades ago, unlike previous generations, individuals and business owners did not have the liberty of access to digital technology whereby they could suffice their business needs themselves. For a task such as preparing a business logo, they would have to reach out to a professional graphic designer to get the job done. With sheer and rapid advancements in digital technology, business owners now have multiple business logo maker tools at their disposal which they can use to build a logo for their businesses without having to hire a graphic designer or an agency. These tools can be used on computers or easily accessed through application on mobile handsets. So does this mean that the market or demand for professional graphic designers is being killed?
Professional Graphic Designer vs. Business Logo Maker
Though the online business logo maker tools may have rose to fame, however, there are certain limitations to using one. On the contrary, a graphic designer is an individual who has studied and mastered the skill of graphic designing as a ‘means of living’. This means, they have unlimited potential in terms of the work they can put out in comparison to a logo maker tool. Just as business owners have these business logo maker tools at their disposal, similarly, graphic designers have much complex technological tools and applications at their disposal such as the Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Quark Express and 3D graphic designing programs such as Rhyno, Dreamweaver and Studio Max.
A logo which serves as the nucleus of an organization, designing one through a business logo maker tool would come to a business owner for little money or no money and at the drop of a hat. But since a business is investing hundreds and thousands of dollars into their startup, should they be willing to take such grave responsibility into their own hands which can either make or break the entire business and its existence?
Importance of a Professional Graphic Designer
As the famous saying goes ‘the first impression is the last impression’, compromising on the most important aspect of your organization which is going to represent you in the masses would not be a wise decision to take. The logo of the business is the first impression which the targeted audience receives prior to developing interest for or engaging with the products and services of your business.
As a business owner, you would want to set out a solid first impression rather leaving your audiences in doubt about the promise of your business. By hiring a professional graphic designer, you would be ensured that a thorough research has been conducted prior to the development of your business logo including the vision and mission of the business, the competitors in the industry and the latest trends on the rise. Since a professional graphic designer has the necessary expertise, knowledge, experience and training, devising a graphical representation of your organization would be in safe hands which would allow your business to show its best self.
Limitations of a Business Logo Maker
There are numerous tools available on the web, which allow you to create a logo for your business. These business logo maker tools are easy to use (usually comprising of four to five steps), often free or cheap in cost and readily available at your disposal to make unlimited revisions. However, there are multiple limitations and drawbacks of using such tools if you are stepping into the industry with the vision of going big in the long term. A business logo maker offers ‘limited’ scope in terms of producing unique designs and at the end would leave all logo’s looking the same. The templates are pre-established, thus leaving no room for new ideas or amalgamation of business ideologies, vision and mission. Most importantly, there are chances of copyright claims if two businesses happen to develop a similar design operating in the same industry.
According to Jenelle, a graphic design expert at Brand house, a leading design agency based in New York, “a decent logo design needs to have a certain level of polish which separates it from average industry designs”. However, since every business has different needs and requirements and budgets and financial limitations, the option of whether to choose a business logo maker tool or to hire a professional graphic designer would depend on each business’ preferences.
