Business Logo Making — Points to Remember

Logo is one of the most essential component of the brand identification system. It is a visual representation of the company that brings the brand to the mind of its viewers that is why much importance should be given to the business logo making process. A logo is so identifiable that no matter how controversial or out of touch it may be, people can recognize it. If you think that creating a generic logo is all you need to do to make it a standout, you are completely wrong.

Standout ability is just one component of a good brand identity but, business logo making process is not that simple. For a logo to function effectively, make sure that it makes a strong statement and in order to figure out the right statement you must figure out what you want it to communicate.

Understanding your meaning and valuing your customers and prospects will help you pinpoint what you stand for. For example, Apple’s logo reflects how the company thinks and how its products perform i.e. simplicity, artistry, and user-friendliness.

A logo should not only reflect the company for which it stands; it should reflect its target audience, too.

Once you’ve taken the time to understand what you need your logo to “say” and to whom it should mean the most, you can start directing a designer. Make sure you remember the following points during the business logo making process.

1) Keep it simple

Logos are used in various ways, on different platforms and in different formats and sizes, resulting in the loss of the finest details. In general, less is more and simplicity is more impactful.

2) Ensure Memorability

Memorability is the characteristic that influences the business logo making process.A logo should be easily recalled at a glance. After all, a glance is typically all your logo is going to get from most people.

3) It should be unique

Don’t settle for a me-too logo. Do a quick search of different identity designs in your industry and look for unique patterns and avoid mimicking them.

4) It should be timeless

Modernism is not a trend. Trends are about what’s in today, but that would definitely run out of stream someday. Make your logo timeless with respect to certain elements such as colors and typographies.

5) It should be well-balanced

The best logos are designed by using principles of proportions and symmetry. Have a look at Apple logo and Twitter logo ensuring these principles.

6) It should be versatile

Your logo will be used in a number of ways and in multiple contexts e.g. pens, key chains, shirts, etc. So, make sure it is flexible and adaptable.