Design Entrepreneurship: Focus on Selling Your Business Logo Services Rather Than Begging
The end goal of all design businesses is the same; secure business. The reason for this is not that they aren’t being able to keep themselves busy, but because, they should stand out in their respective industries as the top choice by default.
As a graphic design entrepreneur, you top goal should be that your business logo services are being availed by the masses in your target audiences. However, if there is one thing which entrepreneurs hate, it has to be the time when they have to sell themselves to prospective clients rather than being their primary option of choice. In an instance of business logo services, selling as an entrepreneur would make an individual feel uncomfortable, needy and also seem like something they shouldn’t be doing. The thought which may arise here is that, if their business logo services are great, then shouldn’t they be selling themselves?
Design entrepreneurs solely providing business logo services need to understand that there are ways through which they can attract more business without having to beg for it. If your organization comprises of talented resources and there isn’t much competition in the industry based on the talent your organization possesses, then clients shouldn’t find you interchangeable. However, if your prices are rocketing through the roof or you are being unable to deliver on your promises, the client wouldn’t be left with much of a choice rather than to dive down and opt for the cheapest option possible.
Instead of cold calling as a method of selling or feeling anxious about begging for more business, reel in solid business through alternate means and sales channels.
Develop a Solid Brand
As an entrepreneur, instead of selling the business logo services in person, allow the brand or the name of the organization to be the selling tool. For this, display the entire work which done till date on the portfolio of your business website. This will allow prospective customers to review the kind of work your organization has done. Also, create a section which displays your graphic design team members along with their academic and professional credentials. Doing so, will enhance the overall brand image of your organization and allow it to compete as one of the top choices for customers in regard to their graphic design needs.
Allow Your Organization to Be Interviewed As an Expert
There are numerous seminars and conferences held within the graphic design industry and the panel members of such events comprise of leading individuals from within the industry. Following similar approach, explore avenues where your can organization can make itself available to be interviewed and speak on matters relating to the graphic design industry. This will serve as a platform of promotion or free marketing since the identity of the organization would be attached with the seminar or conference wherever or however it is promoted. For this, either the entrepreneur can themselves choose to be the speaker or send the most capable employee to represent the organization. Let this avenue serve as a sales channel whereby the representative of the organization can speak on the given matter and spend as much time as possible highlighting how their respective organization can be of help in this regard.
Paid Advertisements on Social Media
With the transformation of the digital industry, social media portals have made the conventional sales channels and avenues outdated. As a graphic design entrepreneur, selling business logo services, you need to understand the importance of using these social media avenues as a means of generating business. The most important portals relevant to the traffic of graphic design include Instagram, LinkedIn and Facebook. The users of these portals are the next generation decision makers.
From your sales budget, set aside a certain limit of finances which your organization can allot for social media portal specifically. There is probability that you may feel lost while developing hands on experience for such sales avenues. To minimize the wastage of resources and money, ensure that you narrow down your targeted audience, select the relevant age bracket and decide on the geographical reach. The bonus here is that you have the option to target the decision makers directly based on their job titles as a parameter within your ad specifications. By exploring this option, based on the budget which you have allocated, expect at least 25–30 sales leads per week. From these, the number of clients your organization successfully closes would solely depend on the how you pitch your business logo services to them.
As a graphic design entrepreneur, your organization needs new clients to prosper and they need to roll in quick, so that you don’t have to feel the need to beg for business. Follow the recommended strategies and allow them to serve as the path towards success. There is high probability that your organization will land many queries relating to your business logo services.
