Evolution of Graphic Design: Elements of an Effective Logo Design
Graphic Design History dates back to early civilizations, way before Ancient Greece coins were made with cipher as a monogram with their rulers pictures. It was early man who made cave paintings to illustrate their constant battle with their daily lives for future their future generations to come. That alone led to the ‘education’ of their future generations to hunt, accessorize with animal skin, so on and so forth. The tradition of wall paintings, graphic images and even brand symbolizing is quite old.
From the virgin human colonies of the amazon to that of the ancient Egyptian symbolized languages, Graphic Design Evolution has remained constant with or without technology. But does that really mean that the Early Man paintings are responsible for our current trend of education, logo designing and not to mention the use of colors? Scientists believe to a certain extent our need to depict a brand with or without color and use of definite images is a chain of command from the early civilizations.
Almost nothing new works without images, may that be an effective logo design with just typography or another graphic design customized to the liking of a client.
At the end of the day, the sole purpose of a graphic design or even a logo is to ‘Communicate’. The speed of communication and the product communicated is the direct result of success for the organization, its identity and future.
To conclude we shall now take a look at the world’s leading graphic designs and their evolution throughout the years:
The Nike Logo was designed in 1971 by Carolyn Davidson and still goes to communicate volumes of the Nike Brand. No matter if it’s a pair of socks, a bandana, a jacket, a swim suit, snickers — the swoosh directly influences the human mind of quality and decades of experience.
Howard Schultz opened an espresso café in 1986 named Il Giornale with a green logo, after his attempts on requesting Starbucks to serve espresso were in vain. 1987, the original owners of Starbucks decided to sell the business and Howard jumped to the opportunity.
Removing the brown and maintain the Starbucks Siren with the crown with a more standardized approach gave us the green logo we see today.
Logo designing is conclusive, it begins to communicate and ends with a new style or a new trend. There are always new trends with times passing by in the world of Graphic Design Evolution.
What matters the most is how trendy can you keep a certain design and the kind of colors you would avoid or integrate to maintain the originality and core values of an organization within an identity. For example, the color yellow is apparent in both the financial giants Visa and MasterCard, but never have you seen that been pointed out for one reason — both have distinct symbolization and font.