HOW MGM NAILED ITS 3D ANIMATION LOGO
We all have seen it roaring and posing through the years. It brings the rush of excitement and nostalgia, it survived through the thick and thin of cinema world and buries the surreal memories of the characters we once loved and hated. It’s the MGM 3D animation logo I am talking about, if that wasn’t obvious enough.
The iconic lion emblem was created for the Goldwyn Pictures Corporation in 1916 by ad executive Howard Dietz. Since then, it has successfully evolved to integrate animations and sounds for more effective display. The first MGM logo pictured the lion named Slats in the era of silent movies that made round for 6 consecutive years as an official logo.
In 1928, as the silent era slowly approached its expiration period, MGM decided to introduce its first sound-based film. This is when they filmed a roaring lion Jackie to be integrated into their animation logo.
With emerging sound era, Jackie’s roar was a commendable move that quickly took the world by storm. It became instantly popular across the generation and would remain an extensively famous emblem for future generations. The 3D Animation Logo wasn’t even the most mainstream thing when MGM did this move, making it a trend setter for future companies to come.
MGM animated Jackie’s logo for cartoons and other films, which made it a hit across all age groups. From adults to children, the logo gained popularity and prestige. With MGM setting foot into the world of colored films, the logo was quickly kept up-to-date by trying new coloring techniques. Telly and Coffee, two beautiful lions came into play for remarkable makeover of MGM’s logo. Both the lions were displayed partially colored in the animation logo to be used for future five years in colored films.
1934 was the year MGM decided to go fully colored with the logo. They taped Lion named Tanner for this purpose. Tanner was the most widely recognized version of MGM’s logo before the present Leo’s 3D animation logo.
Tanner was replaced by the lion, George during the 50s. George was quickly replaced by LEO, in 1957 which is used to this date. 25 years later, LEO sits proudly in the MGM’s logo and roars like a boss. However, my personal favorite is still Tanner.
Tanner had this bold feel that no other Lion was able to demonstrate on cameras. Leo has still made it to the top list because MGM has been immensely loyal to the specie. Only slight changes have been made to the logos since then. MGM’s constant evolution with the emerging technology perhaps enabled them to success with their films and logos. In 2012, it finally decided to mae the logo 3D friendly and introduced its first ever 3D animation logo.