The Difference Between a Logo and a Fake Logo

The only difference between a logo and a fake logo, is who came FIRST!

At first, the media was pointed fingers at for calling some similar logos as fake. But eventually (after legal and official battles between identities) it was safe to say that some logos had been copied only for the sake of brand recognition. Here is the point before we get in to the legalities of it all, when a logo is being designed, the mindset of a client and a designer could be that their product is limited to their town, city and or country. Well unfortunately that’s no longer the case — thanks to the internet, a logo designed, or may I dare say ‘copied’ (if found) would automatically qualify for a legitimate battle — based on its credibility and filing for IP (Intellectual Property) rights, along with trademark and copyrights.

Intellectual Property- simple definition, If I thought of it before you did and I also managed to have my IP rights registered against my intangible idea — then you may not proceed with the complete setup, because as a new or an existing organization if you do, then you and the organization is automatically liable to either compensate, shut down or share profits with me for my idea. By putting the definition in this way I am sure to have confused a lot of minds (if reading). Well here is the actual definition:

Intellectual Property — Noun — Intangible Property that is the result of creativity, such as patents, copyrights, etc.

The Difference 
 
 Good Designers Copy, Great Designers Steal — Pablo Picasso
 
 
A number of logos that look similar have been copied in the past and the present and would perhaps in the future as well, nevertheless certain logos are an exact replica and can be termed as fake logos.

The only difference between a logo and a fake logo, is who came FIRST!

Chanel has been around since 1909 and the logo has only evolved a little since then. Gucci was found in 1921, although now a days the logo is mostly a logo type with the font reading ‘GUCCI’. As far as I can think of it, back then intellectual property was a fresh concept or perhaps wasn’t even in the booklet. Thus my money is on GUCCI for the similarity. Have they ever battled over it, never heard of it. (Hope it remains that way)

Mini Cooper is in the limelight here as it was found 40 years after Bentley. Both the companies’ server the same industry, thus pointing a finger and calling another fake would perhaps add damage to either brand, which would be off the point. Co-existing is good, but if Mini Cooper sales and popularity come close or meet expectations of Bentley, then perhaps the iron may get hot, or a brand identity compromise may be filed. A fake logo? I wouldn’t say that, I would gladly say ‘copied’ though.

Italics, White Text, surrounded by a White Line, a darker blue compared to a lighter gradient — Copied or Fake Logo? The answer is confusing as it’s not clear who copied whom. Thorough research reveals that Carrier was formally found in 1915, whereas Ford was incepted in 1903.

So all in all, what happens to fake logos or copied logo? Well the answer to that question will for sure be in my next article. Last but not the least this time and age allows us to protect our thoughts and visions which is a great differential and justified factor for the future.

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