A realistic discussion of AI

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Ex_Machina Feature Film Artwork

I, for one, welcome our AI overlords. Actually, I believe AIs are very unlikely to exterminate the human race and highly likely to serve as we work beside them in all kinds of extraordinary ways — and they’ll have an enormous impact on commerce and marketing.

Every year at SXSW amongst the thousands of talks and side events there are a handful of subjects that float to the top.

At the beginning of the week it’s not immediately clear which are the salient themes. But on the third day this year, one topic became the defining thought of the festival.

On a side note, the thing I love about SXSW is that apart from showcasing some exceptional talent and thought leaders across a diverse cross-section of technology, marketing, brands and politics, and as opposed to almost every other festival, it focuses on what the future 12 months will bring versus celebrating the past 12 months. …


Jay Morgan

Product Designer — Innovations Director at The Monkeys — Fixing the world through design.

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