We live in an increasingly globalised world driven by technology, where multinational organisations can operate across borders with little oversight and resistance. We have inadvertently created an unfair and closed marketplace for independent businesses to operate fairly within. Money is leaving our local communities and being increasingly centralised within a handful of global giants that want to own every part of our lives.
“Pixie is on a mission to create a more local world where you can feel like a local wherever you find yourself”
Given the challenges, Pixie provides a solution that allows independent businesses around the world to compete effectively against big brands and online e-commerce sites, and allows customers to more effectively engage with local business communities. From fashion boutiques, coffee shops, butchers, to artisan traders at street markets, Pixie believes that where, how and why you spend your time and money matters. Pixie aims to become established as a global payment choice for independent businesses and sole traders, and provide a one-stop solution for people to discover, pay, and earn rewards at independent businesses across the globe.
Pixie’s Discovery Guide provides beautiful, attention-grabbing profiles of independent businesses on the platform driving customers to discover exciting new independent businesses wherever they may be. This reinforces the sense of community that underpins the platform, and the growing relationship between customers and their favourite independent businesses. Pixie is also partnering with local independent markets, festivals, and events, providing more opportunities for customers to engage with their local community or one they may be exploring.
Pixie supports consumers who want to invest back into the community through its simple and efficient payment application, and rewards programme. Pixie has developed a payment system that will enable seamless transactions between the customer and independent businesses and will enable users to spend ‘Pixie Tokens’ for goods and services through their smartphone. The PXE token will underpin a growing community of independent businesses and local explorers across the globe by providing a decentralized local currency that allows direct payments and rewards between them.
Every time a user pays for goods or services at a Pixie independent business, they receive a form of cashback — a percentage of the transaction value set by the business — which is credited to the user’s Pixie Token wallet automatically. Collecting Pixie Tokens for purchases is a highly motivating prompt to encourage use of the platform and the Pixie Token. Customers appreciate the fact that this creates a local currency that keeps money within the local community.
“I think the rewards programme is a great idea, really clever and really compelling. It excites me — it certainly seems to excite my customers — that there is a reward for customers making payments to local businesses through the Pixie app, and that these loyalty points can be used to instantly top up cash in the app for more purchases; cash that is also being kept within the local economy.”
Adrian Campbell-Howard, Society Cafe — Bath, Bristol & Oxford
During the last four years Pixie have signed up over 800 independent businesses across London and the South Coast ready to implement the payment and reward system. A trial undertaken between March 2017 and December 2017 in community of Bath were 100 independent businesses were included in the Pixie system saw over £100,000 of transactions made, with 200,000 loyalty points allocated to engaged Pixie customers through transactions and promotions, and month-on month growth of transaction volume throughout the trial period.
Pixie aims is to expand across the globe into 100+ cities. The amount raised through their Token Sale will determine how quickly they can scale their operations into new territories.
Be a part of creating a more local world now!
Available on Google Play and Apple https://www.pixieapp.co/
Whitelist has now opened.
3rd July 2018 — Whitelisting opens
August 2018 — Pre Token sale
October 2018 — Main Token sale
Q4 2018 — Planned listing on exchanges
Q2 2019 — Planned roll-out of crypto-based Pixie Apps / Planned first international city launch
Read more about the Pixie token sale https://pixietoken.co/
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