In Search of The Missing Pieces

I am sure you can spot the differences between the two pictures below.

A picture From company A.
A picture from company B.

Obviously there are things that the first picture has but the second doesn’t and vice versa. Searching for the missing pieces is no-brainer.

Then it starts to get more interesting when we find out that both of the pictures are ignored by buyers. They look at them and walk away. So, a question to ourselves:

“Why is it like that? There must be something that is missing from the two pictures.”

Here we are — our own art, our own product that incorporates all the obvious missing pieces together.

A picture from company C.

Shame!!! The result is the same. No one likes it. No one is willing to pull money from a pocket. An effort that failed yet again.

This is because the real missing pieces, the real stuffs the buyers are looking for do not and will never exist in those two pictures.

Because we can never find the important missing pieces by looking at any existing solutions.

The only way that can help us is to spend time to understand the problems, to get to know more about our buyers, to rethink about the whole context, and to envision a better future that no one has ever thought of before. And, all of these things have nothing to do with the current solutions and competitors.

This is a principle that we hold on to at Inthentic. It’s a reason why we, as a team, pay almost zero attention to who our competitors are, what they are capable of, and what their product offerings look like. To be honest, it’s boring and a big waste of time and energy.

On the contrary, if we happen to find out who they are and what they have, we will try harder and thing deeper to come up with something as different to theirs as possible. … Why?

A picture from us. This, we believe, is what the buyers actually want.

Because we believe that “if what the competitors are doing is good and fits with what the buyers want, we wouldn’t get a fighting chance. This means that something is missing, something that no one saw. And, we will be able to find those missing pieces by ourselves, not by looking at who is doing what.”

Good products get build from creator’s being obsessed with problems and users. So stop tracking who your competitors are and what they can do. This will save you a lot of time.


Thinking and writing are the things I like. Sharing is what I love. Because of them, I write everyday to share stories from my thoughts and experiences, from the future I see and believe in. Everything I use to build Inthentic a better home. A home of people who want to do good things and give back. A home that is a small starting point of changes for a better society. I am proud of what I am doing. And even prouder to know that I am not doing it alone.

Thanks for reading. :-)