Although going after the right customer is important, you can also look at positioning.
Jef Lippiatt
11

Thanks for your suggestion. I couldn’t agree more about cost saving as a compelling reason to buy. Probably, I just happen to be in a very price sensitive market. Additionally, because my product is considered a new tech product so it seems to be my mistake trying to sell it to early majorities rather than spotting visionaries or early adopters and try to win them. :)

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