Vedantu — Assignment 3

Digital Media Marketing

Social media. — Todays, young generation- the potential consumers have a very significant presence in social media. Utilising social media platforms would provide vedanta enough exposure and create awareness about the brand, also likes and comments can help in building a perception amongst the consumers.

Negative comment can equally damage the brand

Radio ad campaigns — Strategically timed radio ad campaigns can be an effective tool. ad before the exams and after the result might attract the students when they are looking for teaching aids before the exams and convince the parent post the exam results.

Might be expensive

TV ad campaigns- After attaining a scale (national), TV ads might boost the trust level of parents in a brand.

Print Media Marketing

Ad and brochures in newspapers — Circulated and timed strategically, it can be an effective tool. ad before the exams and after the result might attract the students when they are looking for teaching aids before the exams and convince the parent post the exam results.