5 Reasons Your Home (probably) Didn’t Sell

So you decided to sell your home. You spent days cleaning, painting, repairing, and scrutinizing every little detail making sure your house is absolutely perfect. The day comes, that For Sale sign goes in the front yard and confidently you sit back waiting for the offers to roll in.

The first showing comes and goes, then another, and another, and another. Days turn into weeks then into months all the while you are getting more and more frustrated wondering why your home isn't selling.

That story is all too familiar, in my almost 10 years of selling real estate it is important to know….you are not alone. Good news is that usually with a few changes your home can, and will sell.

1. Marketing from the stone age

Selling real estate today is less about “selling” and more about “marketing”… more specifically digital marketing. You could have the best house in the world with the latest updates and in-trends, but if people can’t find it in today’s digital space it doesn’t exist.

Like it or not social media is here to stay…it will evolve, but the foundation of you sharing life events for likes, loves, and shares isn't going anywhere. At minimum your house needs to be advertised on the major players…Facebook, Instagram, Twitter, even Snapchat. Also don’t forget about specific real estate websites like Realtor.com, Zillow, and Homes.com.

2. Showing Accessibility

You are selling your house for a reason, whatever that might be. I know it is super inconvenient to have your house perfect all the time and leave for hours but a house that isn’t able to be shown isn’t going to sell.

True story: I was working with a buyer, she wanted to see 2 homes that happened to be right next to each other. We were able to see House A but the sellers for House B wanted us to come back the next day because “it was an inconvenient time” Guess what, she bought House A and didn't even bother looking at House B. Last I checked the other house was still for sale…months later.

3. Pics that look like they were taken with a potato

Did you or your agent skimp on the photography? You never get second chance at a first impression…consider the following:

  • 83% of buyers cited pictures as very important
  • Listings with professional photographs sell 32% faster
  • Listings with professional photos receive 118% more online views
  • Listings with professional photos get 61% more views than ones without

It is extremely affordable to have professional photos done, and if you have an agent it is typically done at their expense. You are selling, what is presumably your most valuable asset…spend the couple hundred bucks.

4. The market is the market is the market

Homes are (typcially) priced based on comparable market statistics. Recent home sales are researched and evalutaed, then based on that data you get a recommended list price. However everyone forgets the most important factor…the consumer[market] dictates the price. Your house is only worth what someone is willing to pay.

Comps and math might say your house is worth $500,000 but if you continue to recieve “low offers” or high pricing feedback the market is telling you something…it’s time to re-evaluate your pricing strategy.

5. Your Agent (assuming you have one)

The agent you choose is critically important to selling your home. If you have decided to utilize an agent to sell your house chances are you’re paying that person a pretty significant commission to do so…are they earning it?

I could (and will) dedicate a whole post on what I believe you should look for in a “good agent” but here is a quick check list to evaluate your current agent.

Does/Is your agent:

  • Using social media to its full extent to market your home? Including, but not limited to paying for sponsored posts?
  • Have a specific social media page to advertise on….with followers? “oh yeah I totally have Facebook page” doesn't count if you have 12 people following it.
  • Pay for professional photography?
  • Create or have videos and/or virtual tours of your home?
  • Able to contacted directy if needed. This one is more of a personal preference, but if I were paying thousands of dollars to someone I want to be able to talk with them…..not their assistant of an assistant who will pass along a message to them and maybe get a return call eventally.


If you are interested in buying or selling a home in the Augusta, GA area find us online www.PJFurnoRealtor.com and everywhere social @pjfurnorealtor