SEO : 10 Ways to Optimize a Landing Page for a Specific Keyword


On the relevance side, you can:

  1. Put the exact target keyword in your title tag.
  2. Put the exact target keyword in your H1 headline.
  3. Put your target keyword in the URL, keeping it under 128 characters and using hyphens for spaces.
  4. Give each image an alt attribute (for tracking pixels and decorative or spacer images, use an empty alt attribute).
  5. Put your keyword in image filenames when the image is relevant to the keyword.
  6. Use related terms to support your keyword

On the SERP side, you can:

  1. Put the exact target keyword in your title tag.
  2. Put your keyword near the front of the H1 headline.
  3. Put the exact target keyword in your meta description, keeping it at 156 characters or less.

On the CX side, you can:

  1. Just.. Speed up page response time to under 5 seconds…

If that’s not enough either, take that one bold step forward and…pay for it. But it’s not SEO anymore! Or the target keyword is out of your range; so try to find related keywords that could do the trick!