On the other hand you could write a very short, simple and well-crafted story. Draw the reader in with that compelling opening first line, practice brevity and respect (of people’s time and patience). If it’s a story or persuasion, demonstrate instead of talking, or don’t talk it, walk it.
And get to the point.
Boldface to draw attention in prose is a cop out.
What most seem to forget — even Apple Observer Prime Gruber, who was there front and center and I think discussed this back in 2007 — Apple tried using a proprietary (recessed) headphone jack on the first iPhone. Guess what, it sucked and people hated it. Apple (that is the JOBS Apple) quickly changed to the standard by the iPhone 3G (the second one…