How Long Before Twitter is a News Channel?

Game changer? You bet. 


This morning, there was an explosion in Upper Manhattan.

Twitter broke the story.

As the traditional media continues to undergo quite the shake up, Twitter has been at the forefront of leading this revolution. Generation Y, aka me, loves instant gratification. Browsing social media is the purest form of this, a way to satisfy needs in fractions of a second.

As millenials graduate college and enter the working world, it is clear that the current state of the media will no longer be appealing. Why? It simply takes too long to read a news article. It is no longer cool or sophiscated to read a newspaper on the train into the city. Holding an iPhone or iPad with a news app open is much more chic.


For people like myself, the future consumers, voters, and leaders of America; we need something new, something different—something that will catch our attention.

Twitter is the most appealing of the social media sites because it can be used in so many different ways, and it can be tailored to our desires. Oh, you want to keep up Washington, D.C. and politics? Follow the proper correspondents and you are good to go. Huge baseball fan? Buster Olney and others are just a smartphone tap away. Maybe you want to keep up with the Kardashians. Why watch the show when their lives are broadcasted daily in real time?

The best part of staying on top of your favorite subjects? Twitter makes it fast, quick, and easy. You can learn something in seconds as opposed to minutes. You can be informed by reading 140 characters, or less.

Older folks decry my generation for staring into phone screens all day. “You’re wasting your time,” they say. In reality, for the most part, we are learning when we look at our phones. This is a new kind of learning, and like was mentioned above, it could be about many different topics, but we are indeed learning. Obtaining information, quickly, is what we do best.


A Twitter news channel could be huge, and it’s time Twitter capitalized on their own success. ESPN, CNN, Fox, and others all quote and reference Twitter daily in their stories. They use pictures, quotes, videos, whatever they can find to create a story. Each person with a smartphone has the potential to be an “on the ground” reporter for a news channel. It is truly fascinating.

At the moment, Twitter’s revenue is increasing, but so is its loses (Source). Operating expenses and other expansions led to a $13.02 million loss in Q4 2013, as opposed to the year ago quarter, a loss of $8.7 million. A Twitter television station could be just the thing to skyrocket revenue and cut those loses. Would people watch? Hell yeah. Why? Because, this channel is cool. The news anchors could be young kids fresh out of J-school, reporting on the world’s top tweets and bringing in experts to weigh in. Sound amateur? The embedded video shows Skip Bayless and Stephen A. Smith debating a tweet from Dominique Williams regarding LeBron James. If ESPN is the “worldwide leader in sports,” there is no reason Twitter couldn’t make this happen. They could decide to make all content posted on the site purely their own, reserving the rights for themselves. While quite the power move, it would definitely capture a sector of the market looking strictly for what is hot on the Internet.


As SMART TVs continue to debut, Twitter could create an app to be preloaded on the television. It could be customized to the user’s needs and wants, a feature that would make the app similar to its smartphone counterpart. Searches would be possible, and all the trending topics would have an anchor leading the discussion with panelists offering their take. Fresh tweets would scroll across the bottom in real time.

Some may hate this idea, and that’s cool. Let me be clear: I’m not advocating for reporting on pointless hashtags and on what Justin Bieber ate for lunch. This channel would focus on real news, real events; just like that explosion today in Manhattan. Sudden, unexpected events would be more accessible than ever, and maybe even the older folks would want to watch.


That’s about all I have. I would love to hear your feedback, thoughts, comments and criticisms. I don’t work for Twitter, but I really think this idea could.

Thank you for reading.