From 0 to 1,000,000 to ?
Adrien Roose

A fascinating read — thanks for sharing that. It looks very much like a winner-takes-all (or nearly all) market where investors are looking to back the player with the most traction rather than compete with each other on funding rounds.

The economics look straight-forward in principle.. keep loyal customers and get them ordering more frequently each month, while reducing delivery costs and time. I don’t envy the logistics around all that.

Are you open to talk about what the investors said to you? Did you feel you scaled too quickly into other countries?