Paul KadinHow I Helped Our Front-Line Staff Come to Grips With Who Owns Customer Experience“I could do my job servicing our customers better if the people who set policies and design our products would just do theirs better.”Dec 10, 2021Dec 10, 2021
Paul KadinMarketing is Banking’s New MVPAs retail banking moves from its traditional reliance on physical convenience to digital-first experiences, marketing must step forward…Dec 6, 2021Dec 6, 2021
Paul KadinLearning From “Oh Sh*t” Moments. Here Are What Three of Mine Taught Me.First, let’s define terms. An “oh sh*t” moment in business is when you are caught in an unexpected consequential situation that calls for…Oct 17, 20211Oct 17, 20211
Paul KadinBeing a Door to Door Salesperson in 1972 Taught Me Everything About MarketingIt is amazing, as I think back to my experience during the summer of 1972, how much I learned about marketing and didn’t know it at the…Oct 10, 2021Oct 10, 2021
Paul KadinMarketers Have Unwittingly Enabled Social Media’s Harmful Outcomes…They Need to Press for Change NowOct 7, 2021Oct 7, 2021