What consumers now want is content that teaches them how to become a producer themselves
The end of consumers?
Yann Girard
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We have seen this happen with the content we share on our company website. How to is getting more mileage than the other types of content. Advise content used to be a favourite for consumers but the trends shared and we had to change with them.
And according to Google’s report on what people in Uganda were searching for in 2015, the How questions were being asked alot. Showing that people had changed from the What content that dominated the web.