The web we weave, II

In the first part of this series, I told you how the device in your pocket already impacts you web experience, even without a single app installed.

You may have noticed that I haven’t seperated soft from hardware all too much. But when speaking about mobile devices — tablets and smartphones that is — choosing hardware also means choosing software. Don’t worry, I will not go full fanboy on any of the major plattforms, because I am not capable of going the full distance of device comparisons across plattforms and honestly, I just don’t care. Have your own beliefs, thoughts or people telling you what to do.

Okay, so we touched the software side already. Let’s go full petting with it. Just this week, Facebook released it’s community update. You can read the details here, but long story short, nearly everyone on this planet uses something facebook’ish. Why bother, you ask? In this manner, the Zucks know a hell of a lot about you and in the long run, kind of control you — at least the way they “have to” deliver a certain information to you. And just don’t think that Menlo Park is the only place doing this. Google grew up this way, Microsoft does this, Amazon as well … pick your poison.

I’m not a tinfoil-hat associate.

So what, you ask? Please, do not read this as a warning. I am in no position to warn you. What I am saying is: Every aspect of the web, especially on mobile plattforms, is skewed towards a behaviour that should fit your interest, but actually is more of a mix and match between you, your interests and companies that chose you as their audience.

So put that into perspective. You are an asset to a so to speak “free service” that is capable of controlling what, when and how you percieve information, and is actively selling that method to third parties.

You can delete all your accounts. You can even use a mobile device not providing internet connection. But what’s the trade-off?

Decide for yourself.