Pia KovačMastering Brand Positioning: Stand Out in a Crowded MarketBrand positioning strategies are processes that occur in the minds of your customers. Find out which one is the right for your brand.Jul 2Jul 2
Pia KovačHow to Choose the Perfect Name for Your BusinessBusiness name is often the first thing people notice about a business, and it plays a crucial role in shaping their perceptions.Jul 1Jul 1
Pia KovačThe Power of Personal Branding: Success Stories You Should KnowDiscover the insider strategies of successful personal branding from icons like Oprah Winfrey, Elon Musk and Taylor Swift.Jun 30Jun 30
Pia KovačWhy You Should Take Care of Your Personal BrandingHave you recently tried typing your name into Google? All types of information you publish online contribute to your personal brand.Jun 29Jun 29
Pia KovačPeace, Love &Ice Cream: Analysing Ben&Jerry’s Communication StrategyEffective alignment of brand’s values and strategies is crucial for building a brand that resonates with its audience.Jan 24Jan 24
Pia KovačNarrating Future: Utopian Hopes, Dystopian Fears, and the Clash of RealitiesMany predictions for the future that we can hear these days drastically differ from each other. Which one should we trust and why…?Jan 23Jan 23
Pia KovačSize Matters: Chatbots, AI, and Big TV ScreensWhereas artificial intelligence is already sort of passé, I’ve recently had the opportunity to experience one of its weaknesses that…Jan 23Jan 23
Pia KovačGoogle vs. AI: Battle of the Century or Friendship for Life?There have been so many discussions in the past year whether AI taking over content production is good or bad, whether people will lose…Aug 13, 2023Aug 13, 2023
Pia KovačFrom Websites to Door Knobs: How Conceptual Models Can Make Our Lives EasierApplication of conceptual models improves our interactions with the world around us, be it in physical objects or digital interfaces.Jun 27, 2023Jun 27, 2023
Pia KovačAvoiding Analysis Paralysis: Streamlining Data Interpretation in User ResearchUser research is an essential tool for informing design decisions and creating meaningful user experiences. It is an essential component of…Jun 1, 2023Jun 1, 2023