Placecast – Medium

Placecast

Placecast

Why You Need to Pay More Attention to Measurement

ROI can seem like a mythical creature for digital advertisers — something everyone wants to capture but remains stubbornly elusive. Despite…

Mar 3, 2017

Why You Need to Pay More Attention to Measurement

Mar 3, 2017

Placecast

The Mobile-Centric Shopper: Understanding Black Friday Retail Behavior

With Black Friday looming, marketers are working to reach their target audience with a last minute push. With smartphone usage exploding…

Nov 22, 2016

The Mobile-Centric Shopper: Understanding Black Friday Retail Behavior

Nov 22, 2016

Placecast

Native Ads: What Works & How to Make Sure They Reach Your Target Audience

Spending in traditional advertising is rapidly declining due to an increased shift towards digital. According to eMarketer’s latest ad…

Nov 3, 2016

Native Ads: What Works & How to Make Sure They Reach Your Target Audience

Nov 3, 2016

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Stronger Content

Moving Towards 100% Ad Viewability

Ad viewability reminds me of the old question about a tree falling in the forest. If no-one sees the ad, it cannot make an impression.

Oct 26, 2016

Moving Towards 100% Ad Viewability

Oct 26, 2016

Placecast

How Marketers Can Use Location Data to Connect Online and Offline Experiences

Commerce today happens on a spectrum. Online retail spending is exploding, and this is blurring the lines between online and offline…

Sep 6, 2016

How Marketers Can Use Location Data to Connect Online and Offline Experiences

Sep 6, 2016

Placecast

Placecast

Placecast is the leading #mobile data management platform with a demand side server for location-based mobile #advertising and #marketing. #DSP #DMP

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