PlacecastWhy You Need to Pay More Attention to MeasurementROI can seem like a mythical creature for digital advertisers — something everyone wants to capture but remains stubbornly elusive. Despite…Mar 3, 2017Mar 3, 2017
PlacecastThe Mobile-Centric Shopper: Understanding Black Friday Retail BehaviorWith Black Friday looming, marketers are working to reach their target audience with a last minute push. With smartphone usage exploding…Nov 22, 2016Nov 22, 2016
PlacecastNative Ads: What Works & How to Make Sure They Reach Your Target AudienceSpending in traditional advertising is rapidly declining due to an increased shift towards digital. According to eMarketer’s latest ad…Nov 3, 2016Nov 3, 2016
PlacecastinStronger ContentMoving Towards 100% Ad ViewabilityAd viewability reminds me of the old question about a tree falling in the forest. If no-one sees the ad, it cannot make an impression.Oct 26, 2016Oct 26, 2016
PlacecastHow Marketers Can Use Location Data to Connect Online and Offline ExperiencesCommerce today happens on a spectrum. Online retail spending is exploding, and this is blurring the lines between online and offline…Sep 6, 2016Sep 6, 2016