If early this September you’d found yourself in a cynical funk, a jaded phase in which you felt like you couldn’t get excited about cameras anymore, September 19th, 2016 probably changed that. While everyone had large expectations for Photokina 2016, but Monday was an amazing day for photographers and videographers of all kinds.[adrotate group=”6″]

Possibly one of the most incredible announcements from this year is Fujifilm’s GFX Medium Format camera system. That title alone should turn some heads but when you start digging in to all it could entail and what it means for Fuji, it becomes quite the bombshell.

First off, the Fuji GFX Medium Format system is entirely new for Fuji, so they’re designing and releasing a full suite of lenses in conjunction with the camera. Petapixel has reported that, “There will initially be 6 lenses for the system: a 63mm f/2.8 (50mm equiv in 35mm terms), 32–64mm f/4 (25–51mm equiv), 120mm f/4 (95mm equiv), 110mm f/2 (87mm equiv), 23mm f/4 (18mm equiv), and 45mm f/2.8 (35mm equiv).”

This was absolutely necessary because clearly, you can’t adapt 35mm lenses to cover the medium format image plane. But this should provide solace for shooters that were worried that, even with a reasonably priced Fuji Medium Format system, they’d have to break the bank on the astronomical price of medium format glass from other brands.

Speaking of price, The Verge has said that “Pricing hasn’t been finalized yet, but Fujifilm says it has set a price target “way under $10,000″ for GFX 50S plus the GF63mm lens and the default viewfinder in the box.”

While Fuji has sort of made their name with Mirrorless, street photography style APS-C sensor cameras like the X-T2 and the X-Pro2, this medium format effort shows exactly how serious Fuji is about jumping into your camera bag.

Clearly, it needs to be said that Medium Format is not the system for every shoot. In fact, the Fuji GFX system will probably find itself relegated to the studio or commercial shoot side of photography, but the form factor encourages you to take your medium format on the road. This change of perspective (metaphorical and literal) is really inspiring for shooters that have only dreamt of investing in Medium Format.

Fujifilm announces GFX mirrorless medium format camera with 51.4 megapixels

Via The Verge:

The new G-format sensor is 70 percent larger than 35mm format, which is in itself significantly larger than the APS-C sensors that are common in mirrorless and DSLR cameras today. Hasselblad’s mirrorless X1D is the most direct and immediate competition to Fujifilm’s new GFX, costing close to $9,000 just for the body.
The first GFX camera will be called the GFX 50S, weighing in at 800 grams. It will have a detachable viewfinder that latches on via the hot shoe at the top. There’s also an alternative viewfinder option, intended primarily for video, that gives you a rotating viewfinder. The GFX 50S will have an articulating display as well, which tilts vertically.
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Fujifilm’s GFX camera system has a 51.4-megapixel resolution (8256 x 6192). A new camera system demands a new lens system, and Fujifilm today also introduces a G-mount lens setup. It starts with the GF63mm prime, an f/2.8 lens to be released in early 2017, alongside the launch of the 50S body and two more lenses: the GF32–64mm F4 and the GF120mm F4 Macro. A couple more prime lenses will follow in the middle of the year, the GF45mm F2.8 and GF23mm F4, though neither of them is quite the sort of pancake lens you can get with smaller-format cameras. Such is the tradeoff of going to medium format, of course.
Pricing hasn’t been finalized yet, but Fujifilm says it has set a price target “way under $10,000” for GFX 50S plus the GF63mm lens and the default viewfinder in the box. The GFX 50S will be available to buy early next year.
Read this article at The Verge “Fujifilm announces GFX mirrorless medium format camera with 51.4 megapixels”

SOURCE: Fujifilm

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Via PetaPixel:

The GFX 50S features a new Fujifilm G format sensor, one that measures 43.8×32.9mm and offers 51.4MP in resolution. The sensor can be adapted to various aspect ratios. 4:3 is the default, but you can also choose 3:2, 1:1, 4:5, 6:7, and 6:17 — aspect ratios that were available in traditional large and medium format cameras.
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Compared to traditional medium format cameras, however, the GFX is more compact and lighter. It also follows in the footsteps in the X Series by offering a wide range of physical buttons and dials while maintaining an ergonomic design.
While there isn’t a built-in viewfinder, there’s a separate detachable electronic viewfinder that can be removed if you’d like to shoot using an external monitor (or if you’d like the camera to be even lighter and more portable).
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An optional adapter can be added to use the EVF at any angle. There’s also a Vertical Battery Grip attachment for helping you shoot in portrait orientation.

Read full article at PetaPixel “Fujifilm Announces Its Medium Format Mirrorless, the 51MP GFX 50S”

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(cover photo credit: snap from Fujifilm)

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