Yesterday we took down the old Plank website, readying ourselves to rebuild it from the ground up using an iterative approach. As we approach our 17th year, it’s time for a fresh look, improved UX and putting what we sell to our clients into practice for ourselves.

Staying true to our roots, we’ve evolved the Plank logo to give it a more contemporary feel, while the leaf remains a prominent feature. For us, it symbolizes our organic approach to the digital space and supports our mission to breathe life into our clients’ work.

Our new wordmark is built from the excellent “Knockout” by Hoefler & Co. http://www.typography.com/fonts/knockout/overview/

If you want to learn more about what’s coming next, sign up to our mailing list at www.plankdesign.com.