Patrick LappinWhy your SaaS startup’s sales strategy is just like dating. And why it’s not.I last went on a date in 2013. I think you’ll agree I’m qualified to pontificate here.Sep 30, 2022Sep 30, 2022
Patrick LappinHow to…get a sales meeting through cold emailCold calling is, if not dead, feeling quite unwell. Its demise follows a pattern that was already in motion before the pandemic, but COVID…Jul 21, 2022Jul 21, 2022
Patrick LappinAn inexpert, non-guide to Oaxaca, Mexico“Para todo mal, mezcal, y para todo bien, tambien.” (For everything bad that happens, there’s mezcal, and for everything good, there’s…Jun 2, 2022Jun 2, 2022
Patrick LappinHow to…buy B2B advertisingAs a marketer, you might feel that advertising is the tool of last resort. Why burn through your budget when your crack social media team…Apr 23, 20221Apr 23, 20221
Patrick LappinCounties of England — rankedIt’s a debate that has raged for centuries — every university campus, metropolitan literary salon and dowhnheel back street boozer in the…Apr 17, 2022Apr 17, 2022