Good Advice for Growing Your Facebook Audience

Food Blogger Pro just posted a very informative interview with Stephanie Keeping from Spaceships and Laser Beams about growing your Facebook audience. In one year, Stephanie took her Facebook page from 50,000 to 500,000 followers, and in the interview she shared how she did it.

If you’ve got the time, listen to or read the whole thing. Lots of great advice there. Here are the points that jumped out to me:

  • Facebook wants to make users happy. You’ll have the most success when you embrace that goal and choose content accordingly.
  • With that in mind, don’t share every blog post. Curate your content so that it works on Facebook. Share content that will perform well. Yes, it needs to fit your brand, but it also needs to entertain and delight.
  • Don’t be afraid to share other people’s stuff. You’re a curator. It may not directly drive traffic to your site, but it will help grow your Facebook audience which can mean more traffic in the long run.
  • “If people don’t take immediate action on your post, it’s going to die.”
  • Don’t use Facebook the same way you use Instagram, Pinterest or Twitter. They each have different nuances that change the way people interact with and react to your content.
  • You should be watching the insights of similar pages (using the Pages to Watch feature on your Insights page). Not only does it help you compare the performance of your page and posts with similar pages, but it also helps you figure out what content is working well for them and adjust your content curation accordingly.
  • Don’t be afraid to share a lot (as long as the content is meaningful to your audience). Facebook’s limited reach means only a fraction of your audience might see any given post. Stephanie posts once every hour between 8a-3p, then once every half hour between 3p-10p.
  • Use the FB scheduler to schedule posts. Facebook seems to give better reach to scheduled posts.
  • Shares are more important than likes or comments. Sharing is how your readers advertise you to their friends, which ultimately brings new readers and means exponential growth.
  • Encourage people to post to your wall (it’s a trust cue for Facebook), then comb through those visitor posts for ideas of things to share.
  • When sharing links to other people’s sites, create your own photo or collage to link to them. They’ll still get the traffic, but Facebook will attribute more value to your page. Be sure to get permission if you’re using someone else’s photos, but most people are fine with it since you’re sending them traffic.
  • People are often discouraged by Insights, but they’re a really powerful way to delve into each Facebook post, figure out what went wrong, and fix it.
  • Facebook is rented land. If they’ve made a change, complaining doesn’t really help. Just deal with it, figure out how to adjust to the change, and move on.

Check out Stephanie’s Facebook page to see her advice in action.