User Centric Economic Model (Consumer, Streamer and Organizer)

Diagram Above: LUC token fluidity model, showing examples of token use cases within the Play2Live ecosystem.

The goal of the Play2Live Economic Model is to establish token utility within the Play2Live ecosystem, while providing token liquidity for users to trade LUC on the open cryptocurrency marketplace. The goal of the Play2Live team is to create an ecosystem that can scale to and maintain thousands of continuous transactions per day while expanding to meet the developing needs of the LUC user base.

The current Play2Live platform outlines up to 15 possible instances of currency interoperability between streamers, users and miscellaneous organizers. These instances include familiar streams of revenue such as streamer subscription(s) or advertising partners, as well as developing revenue streams such as cryptocurrency crowdfunding or P2P CDN technology. The vision of Play2Live is to create a decentralized, peer driven community with a focus on developing the eSports, livestream and cryptocurrency marketplaces.

The Play2Live platform foresees three primary users of LUC: the consumer, the streamer and the organizer. Consumers are defined as a broad range of users within the Play2Live community whether they be investors, stream viewers or general participants in the online gaming, cryptocurrency or streaming communities. A streamer is defined as a user who produces live video content on the open web for consumption and circulation. Organizers may be large or small parties looking to coordinate activities within the online marketplaces driven by LUC. The Play2Live Economic Model centers around allocating holders of LUC the ability to participate in a broad, open ended streaming ecosystem while being able to interchange LUC for its Bitcoin, Ethereum or other currency-based equivalents on the open cryptocurrency market. For Play2Live to succeed it must allocate consumers, streamers and organizers participating in the Play2Live model fluidity and transparency, two criteria that LUC can help solve.

Consumers

Play2Live is the encapsulation of one distinct use of LUC. Play2Live amalgamates LUC into a streaming platform allowing viewers to participate in an open, user-powered streaming platform that ties into a decentralized cryptocurrency marketplace. Viewers on the Play2Live network will be able to participate within a centralized streaming platform but are privy to a decentralized marketplace powered by cryptocurrency exchanges and peer to peer payment mechanisms on certain blockchain(s). The primary aim of the Play2Live economic platform for the consumer (general platform user) should be ease of access to LUC and ease of use of LUC on the Play2Live platform.

Consumers of streaming content should have access to simple tools to feel flexible in the Play2Live economic model. For instance, early in the platform’s beta stage simple, familiar features such as LUC compatibility with the P2L.tv website, a streamer subscription service for viewers and a donation portal.

Example of Twitch ‘Bits’ donation system, subscriber system, notification system, etc.

Additional features such as rewards for P2P bandwidth distribution, potential proof of stake mechanisms and advertisement customization mechanisms are being developed and users should expect to see advancements in these areas throughout 2018.

Another clear market lies within online virtual items, which account for millions of dollars in transactions per year, LUC users can expect to have an internal gateway to virtual items, goods or services.

Current account architecture of the P2L MVP.

Users should be able to store their LUC on the P2L website securely for them to use it on the platform. Having to copy and store a 32-digit key as a login mechanism may prove difficult to an average user, so a wallet interface of some kind would be ideal. With any currency or platform, security becomes a concern as bad actors will surely make a copycat site to phish keys and obtain LUC to sell on the open market or simply devise other means of accessing users accounts. Two-Factor authentication and other security measures will help quell these concerns, but user security will remain a top priority for Play2Live.

Streamers

The goals of an aspiring streamer should include the capacity to garner and grow a consistent audience through an engaging and enjoyable streaming experience. Play2Live aims to serve streamers to help fulfill their goals be expanding the amount of transactional capabilities available to them through LUC and Play2live’s open blockchain infrastructure. Streamers should expect to have a dashboard that familiarizes them with their viewership statistics and help them keep track of their LUC holdings.

Example of Twitch Streamer Dashboard. Includes, view data, geographical and other statistics.

Cryptocurrency and blockchain technology offers a plethora of new monetization possibilities for streamers. Play2Live intends to foster an environment of growth for streamers through focusing on developing consistent revenue streams by enhancing a user’s abilities to participate in a streamer’s content. Furthermore, fluid and transparent transactions between parties provided through public ledger technology will help enlighten future decisions to help serve the best interests of the Play2Live ecosystem.

Number of Bitcoin Transactions (All Time)

Streamers will be able to participate in a newly developing platform and will have a direct role in influencing the architecture of the Play2Live platform. Play2Live is looking to grow with the community, increasing platform operability as transactions increase while scaling to provide accessibility to thousands of users. By looking to the community for feedback Play2Live plans to allow its userbase to define the features that will make it successful. User driven feedback will help define streamer’s content while LUC will provide the vehicle of growth the power the content creator.

Event Organizers

There are often several hurdles to bypass when organizing an event, no matter how large or small. Play2Live aims to streamline the organizational experience through the financial tools afforded by the blockchain. Blockchain technology offers features such as a public ledger, quick economic transactions, and a flexible infrastructure. Through tokenization on blockchain platforms, LUC can provide organizers a public ledger of transactions which can be scraped for transparency and financial accountability. Additionally, irreversible transactions facilitated on the blockchain assure fair payment to the players, tournament organizers and sponsors.

The Top 100 Token Holder ERC20 Wallets for LUC (Link)

An example of the transparency of blockchain technology can be seen using ‘etherscan.io’, showing the Top 100 Level-Up Coin Holders. Event organizers could hold the prize pool of their tournament in LUC and assure distribution to the proper parties after the event’s conclusion.

Play2Live has already hosted a CS:GO Cryptomasters Tournament showcasing a few of the platforms future capabilities.

Additionally, consumers can purchase digital seats to events or gain V.I.P. access to certain capabilities that other users may not have access to. The possibilities for transparent event organization and the flexibility of transactions using the LUC economic model opens the door to a plethora of expansive growth opportunities for online video streaming and eSports communities.

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