Blockchain Meets Cloud Gaming Industry In a Brand New Ecosystem

Playkey moves cloud gaming industry to the next level by bringing blockchain on board.

Playkey Team
Aug 24, 2017 · 7 min read

Every year the game industry requires more powerful hardware which, due to the high prices, is not available for all gamers. Monthly Steam research proves that top new products often require hardware specs higher than what most can afford to have:

The interest decline towards constant hardware updates seems like a new trend. It is not surprising as if someone wants to play a game in its maximum settings, he or she will need to update their video card — it will cost additional $300–500 per year for a new model.

So what is the solution? It is Cloud Gaming services aka games that work through streaming services. Gamers could finally play up to date games using almost any existing hardware. With cloud gaming, gamers don’t need to save money for new processor or video card. They can play via internet. Famous game developers express their expectations of streaming services:

Peter Moore, CEO of Electronics Arts: ”I’m not sure there will be consoles, as we know them anymore. Games will be accessed by streaming technology, so we don’t need hardware intermediaries in between the two. If you and I want to play Battlefield 12 against each other, we’ll just jump into a game via whatever monitor we happen to have in our homes. It’ll be on a chip, rather than in a box

Yves Guillemot, CEO of Ubisoft:…For the new consoles, there’s nothing official on that so my expectation is we will have another cycle of consoles before we go to streaming…

Katsuhiro Harada, Tekken/Bandai Namco director and producer:When there’s the PS5, it will probably be just a controller and a monitor. Then, the thing that will be left is the name of the service’’

However, these services were continuously opening and closing due to two fundamental problems: Internet quality and service difficulties. If the first problem was improving over the years, the second was causing some serious difficulties that stopped the development of this technology for a while. In addition to that Cloud gaming requires expensive and rare GPU-based servers. Although Playkey found a solution.

Playkey in numbers:

Playkey is one of the cloud gaming pioneers. Project was established in 2012 and as of today is one of the leaders in the cloud gaming sphere. It proves its commerce efficiency and technology success. This is proved by the following statistics:

  • 1 million of unique visitors of website every month
  • More than 500,000 paying users
  • 120 servers in London, Moscow, Amsterdam and Frankfurt
  • Agreements with Ubisoft, Capcom, SEGA, Wargaming, Bethesda, and others
  • The place in markets in EMEA and CIS countries
  • More than 150 games of AAA class in service catalogue with consistent monthly growing
  • Office in Europe that is working on development of service in the world

Playkey was covered by the world’s leading media as PCGamesN and Techcrunch. The media attention to Playkey is the best proof of investors and gamers’ interest to this project.

Playkey + P2P + Blockchain

For a long time Playkey was using expensive GPU servers. Now we realized how to do it differently. The service team decided to create an absolute new client using the general decentralised system. By using it, the owner of upgraded gaming PC (for instance, GTX 1080 or analogue AMD) would be able to rent it to someone. Other gamers would have an access to it for a low budget cost. This technology will give users an opportunity to create more cloud services which will decrease the cost of that service. Eventually, the number of users willing to use it will grow as well.

The fact that users bought their hardware for mining or specifically for gaming is not important for the service. Renting their computers to other gamers would be a more profitable way comparing to mining crypto currency. Playkey miner can earn approximately $10/day while a profit of broadcasting is only $1.50/day you can calculate it here.

Playkey creates a unique gaming platform where everyone becomes a potential power provider. It could be for crypto enthusiasts as well as owners of mining firm and big crypto centres. This approach makes possible the biggest cloud gaming platform in the world with potentially hundreds of millions of users and people with services. So to summarize what miners and gamers will receive.

Miners will:

  • Get the opportunity to utilize their hardware in a way that is more efficient, more stable, and less risky than cryptocurrency mining

Gamers will:

  • Play the best AAA-games wherever they want using any hardware: old PC, MAC, Smart TV, etc. They will not have to download any game client.
  • High class of service, low ping and perfect image quality due to the wide range of p2p-servers
  • Lower expenses comparing to buying a personal PC: top PC costs $3000 while this is equal to 3 years subscription of Playkey

Game developers and publishers will expand their client base.

P2P decision of Playkey will allow owners of top video cards earn more comparing to mining crypto currency and gamers would be able to play anywhere with an Internet connection. This formula is therefore more profitable than buying and upgrading their own PC.

In the future Playkey could become a сore to build wider game ecosystem in which users will create, sell, and buy every service related to games. This will strengthen position of the whole ecosystem and will give maximum possibilities for business development for service providers and lowest cost for gamers, thus increasing the interest towards tokens.

Playkey team:

The main Playkey resource is our professional Cloud Gaming and IT team:

Egor Gurjev
Co-founder, CEO

Egor Gurjev

Egor Gurjev provides general management for the company and is responsible for the development and implementation of the global strategy and relations with key partners.

Egor is a serial IT entrepreneur and manager. He is the founder of Enaza, a content provider (games, software, music) for telecom operators with its own gaming portal, as well as several other IT businesses, one of which was successfully sold to a major global IT group.

Alexey Lykov
Co-founder, CTO

Alexey Lykov

Alexey carries out strategic technical management and oversees the development of the product.

Alexey has successful experience in building hi-tech products from scratch. He currently manages a team of 30+ people responsible for vital infrastructural components of the project, including server and client software management, architecture, quality control and billing.

Vadim Andreev
Co-founder, director of the game strategy

Vadim Andreev

Vadim is responsible for relations with gaming publishers, conduct of company presentations on international exhibitions, and gaming strategy of the company.

Vadim has 8+ years of publisher relations experience in computer gaming and other digital content. His portfolio includes signing-on industry leaders like Ubisoft, Bethesda and Sega.

Roman Epeshin
Marketing director

Roman Epeshin

Roman provides strategic marketing support for the project.

He has 7 years of experience in managing marketing teams and business consulting in the gaming industry. He has been a part of the Playkey core team for the past 3 years.

Roman’s professional record includes launching Tanki Online, a Russian online game ranked among the top-10 by annual revenue, which eventually launched in Germany, Brazil and the VK social network, and has seen its revenue increase by 14 times between 2010 and 2014. In 2013 and 2014, Tanki Online was awarded the Runet Game of the Year award (Russian Internet people’s choice award).

This past summer there has been more than 2.8M invested in Playkey. Also, ICO (Initial coin offering) is going to be another source of revenue for the P2P project.

The special tokens PKT (Playkey tokens) are going to be created for the ICO and remain to be the only currency for this service. Gamers are going to buy tokens with physical currency for the payment for servers from miners. Miners will earn these tokens with modern PC and making an automatic agreement with gamers. This mining approach is easier than cryptocurrency mining. This will become a secured ecosystem. According to statistics, there are approximately 2 billions of gamers today with a market worth of $109 billion dollars . We believe in the great potential for development of decentralised p2p-gaming platform which can become one of the main expenditure for gamers, in spite of current spendings on the constant upgrade of hardware and purchases of new consoles.

The way how it works:

  • Anyone who invests in service immediately receive specific currency — Playkey Tokens (PKT)
  • Awaiting for ICO completion
  • Follows the growth of company and tokens’ cost
  • Making decisions about the ways to use PKT: selling, buying it or using it as internal currency for Playkey
  • As a result getting the most profit

How to participate in ICO?

ICO campaign has already started while the token is expected for release in November. We are going to release a bounty campaign soon as well. See all the details on and bitcointalk. Follow us on twitter, facebook and Reddit. Join our Telegram and Slack chats! Read about us on Medium.

In the following posts we will tell you about a token emission and expected profits and budget structure, and about the future Playkey ecosystem development.

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