Newsjacking the Pandemic: The Rise and Ruin of Spinformation

Spin didn’t start the COVID-19 pandemic. And it’s not going to stop it either. In fact it’s making it worse. Consider six cases and the strategies that power them and their players. Each amounts to the subtle but detectable exploitation (i.e., newsjacking) of our new reality.

Alan Kelly is President & Founder of Playmaker Systems, LLC, based in the Washington, DC area. He’s the architect of the first periodic table of influence.

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