UrbanGo’s Token Playbook: Paving the Way for Sustainable Mobility with Incentivised Tokenomics

UrbanGo, the brains behind the innovative UrbanRide app, has revolutionised sustainable mobility by not only capturing user movements but also utilising advanced AI models to assess travel types and associated emissions. With a vision to leverage the European Union’s mandate — that urges companies to track and incentivise employees towards sustainable habits — UrbanGo faced the challenge of developing a token model that would foster mass user adoption, and penetrate the business realm, all while remaining economically viable.

And to address this challenge, UrbanGo partnered with PlayMakr.

PlayMakr examined business model, studied the users’ intents and deliberated on numerous incentivisation strategies. Additionally, a fundraising framework was developed to support UrbanGo’s capital requirements, empowering the team to secure the necessary resources to drive their vision forward.

In a world where sustainability is of paramount importance, UrbanGo’s Token Playbook stands as a shining example of how innovative tokenomics can pave the way for meaningful change, especially to ascertain long-term economic viability.

The result of this collaboration was a versatile tokenomics model with the perfect balance between sustainability goals and economic stability. Through this partnership, UrbanGo is well-positioned to be the driver of sustainable mobility.

Here’s what the UrbanGo team had to say about PlayMakr:

“I liked that PlayMakr spent a good amount of time understanding UrbanGo’s business model and intent since Tokenomics is the pulse of the business. Post that, we had multiple sessions — online and in-person — to nail down the dynamics of the tokenomics.

It’s been a pleasure working with PlayMakr, and rest assured, UrbanGo would certainly wish to create a long-term professional relationship with PlayMakr the team”

Phanish, Co-founder & COO of UrbanGo