The Bigo app relies heavily on game-like elements ,more experience points you get
The bigo live thailand app relies heavily on game-like elements, where the more you participate (following other users, broadcasting, and so on), the more experience points you get. You use those to climb levels and that seems to help push your streams to more viewers.
According to the app, “the best way to get [experience points] is to send more gifts.” This is where it gets complicated.
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There’s an internal currency represented by “diamonds,” which the user can buy directly through microtransactions. Prices vary depending on the payment method: in Singapore, using Google Wallet, you can start with S$1 (US$0.75) to get 42 diamonds. That goes all the way to about US$89 using Visa or MasterCard, which will buy you 5,454 diamonds. The app also supports MOL, the Malaysia-headquartered online gaming currency provider.
You can “gift” virtual items to the streamer, from rings to tiaras to sports cars — items you buy with your diamonds. For example, a flower costs 1 diamond, a ring is worth 10 of them. The “Supercar” will set you back 3,000 diamonds and is the most expensive item available.
Now stay with me: The items you gift are translated into “beans,” which the streamer can stock up. The more popular the streamer, the more beans they tend to collect. The streamer can then cash out those beans for real money. The current bean exchange rate on the app is 210 beans for US$1.
To cash out, the bean hoarder must have at least 6,700 beans in their account. That translates to about US$32. A stream I just watched had almost 890,000 beans, which would, in theory, net the streamer around US$4,200 if he chose to cash it all out. Not a bad payout for mostly sitting around and talking to your phone’s front-facing camera — although it’s quite possible there are details there I’m missing which could mean a lower amount.
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The feature has landed the app in hot water in countries like Vietnam, where the online exchange of real money runs afoul of local laws.